BRCC

Black Rifle Coffee Company – Coffee with Purpose and Grit

Black Rifle Coffee Company was founded in 2014 in Utah by former Green Beret Evan Hafer. The brand goes beyond coffee, blending premium roasting with a strong mission to support veterans, first responders, and patriots.

The lineup includes bold roast profiles—from dark blends like “AK-47” to smoother options—alongside ready-to-drink coffee, apparel, and branded gear.

Through direct-to-consumer subscriptions, retail shops across multiple U.S. states, and a dedicated commitment to veteran causes, Black Rifle Coffee has built a loyal and highly engaged community.